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It needs to be done right from the beginning or at least a starting point as early in the process as possible. Correct?

Yeah absolutely because it is very, very hard to go back and correct those things once you have done it and may be dangerous to do because people realize that they are there and say hey, that shouldn’t be there and you end up getting it deleted.

Let us just review the point for just a second because I am not sure that for folks that are not that familiar with it that is I think an excellent insight, is that you don’t have control over these external links once they are there typically unless you possibly somehow contact the webmaster on the other end meaning the site is sending you the link and suggest that they change the link text or change some other aspect of the link. That must be incredibly difficulty to pull off and tedious and may not even be worthwhile. So it just underscores the idea of bringing in an expert like yourself in the beginning to build the link structure and strategy properly? "