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It saves you time and money and you get much better results, yeah absolutely. It is amazing the number of traditional brick and mortar type businesses that have a fantastic web presence, that have done really virtually nothing in the way of linking I mean it is just starting to become a buzz word, they are calling and saying, should I be doing this linking safeguard? Or I have got someone in the office who is working on links, you know how many links do we need on our website? And so

How do you answer the question like this when they say well may be they know they need links because they have read it somewhere but how many links do they need? How do you determine that or can you give an answer to that?

I can’t answer it because for different markets possibly all you need is one link, I mean technically you only need one link to get written text. In the search engine and I guess if it comes from a PR 9 site it may be the only link you ever need. "