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I am going to give my personal opinion on advertising here.

Absolutely and you look at their limited number of positions that are available on the front page of any search engine and the more insertions you have of contents or listings the better chance you have of developing a customer and so you want to be on the front page in the natural, you want to be on the front page in your paper click and if you are really developing content correctly you also have an opportunity to develop a third piece of content like an article or a piece of video or a piece of audio or something else that may appear in that natural result and I am getting, for some market that aren’t very competitive three and four listings including single paper click on the front page "