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I totally understand, that is the responsible thing to do. What would you advice most businesses to do in terms of the linking strategy as part of their overall web marketing strategy. If you have to give a capsule description of how they should proceed whether they should try and do something in house or hire an outside authority like yourself. What do you think they should do overall?

You know I think that lot of people that have done in house programs and what I find is most of the time these are people that have multiple responsibilities and so linking is just something that they do along with you know developing the graphics or doing some titling or writing some content or manning a reservation, test for a phone, you run into a lot of businesses that have mid range type businesses. There are large corporations and they can have a dedicated person and it is just doesn’t work whereas hiring someone outside for x dollar per month to do the job for them is certainly going to be a lot more cost effective. "