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The Michel Fortin Blog

Michel Fortin delivers tips, news and thoughts on the world of direct response copywriting and Internet marketing.

  • Testing New Camcorder With Killer Drum Karaoke
    15 May 2008 at 6:02pm
    Bought myself a new camcorder (JVC Everio) and compression software to record some “whiteboard discussions” with my wife Sylvie for SuccessChef.com content. I wanted to test the software. So I decided to place the camera in front of my drum set (the lighting was bad and my fault), and pl...read more
  • Customers Won?t Discount Your Dishonesty
    13 May 2008 at 12:18pm
    A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic. In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser...read more
  • Phone Calls Can Kill Your Copywriting Business
    6 May 2008 at 9:54am
    Recently, a coaching client asked me about dealing with prospective clients over the phone. This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid the telephone and asked me if his strategy was sound. ...read more
  • Are All Business People Dishonest?
    2 May 2008 at 12:20pm
    Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it̵...read more
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