" You have to say why did you develop an affiliate program in the first place if you weren’t hoping that they would absolutely succeed for most merchant their single sales versus their affiliate sales, you know their affiliates if they have done it correctly the sales are so much more of their product that they need to spend more time in my opinion developing things that will help their affiliate.

I wonder if at this time for the first time actually and quite a classy that is for sure but I would have to say I left there feeling that there was a central theme, it was certainly that merchants and business owners were very interested in supporting their affiliates. That was seen as the way to think about it as a great strategy overall because their leverage that the affiliates have that on the marketplace is far greater than any single merchant could possibly muster on their own even if they were to take approach at building multiple sites, there is just no way to leverage to that extent. Do you agree with that?

I absolutely would agree with that. You know it is interesting in sales, there has always been 80%, 20% role, you know over 20% of the people develop 80% of the revenue. "