" I mean you think about it, did it make sense? I don’t see the searching engines Google or which, ever one you pick, Yahoo, MSN, you know their interest is just in providing the best results for users. So of course they would use that as a criteria and if you flip that around that is the general answer to the question about what should we be doing with our website? Do whatever is most useful for your visitors and perspective clients or customers that is what people are looking for and as they visit the whole thing just builds on itself and snowballs but if you ignore it, it can get far worse quickly.

So we talked about search engine optimization and web business as being mysterious and complicated but it is really not in so much as, if you just concentrate on building stronger and bigger and getting more exposure and correctly communicating and associating with people that are in your industry and providing new information, you are naturally going to rise to the top, lot of times you are looking at new websites and they have an unrealistic expectation that they should be number one tomorrow, you know and it is very difficult. "