" So when you say an example of let us say three positions, your three listings on the first page, are those different sites for the same owner, the same customer, your client?

What I am finding is first of all video even if it just resident on something like Google video, it is just another piece of content that is out on the internet and it is going to perform in a similar fashion that any other piece of content. So if you build for that key phrase back links that go directly to the Google URL, you are going to identify it as A, B, C. So, you know the search engines especially Google these days, they are trying to display a kind of a mixed serf, trying to give you know different type of content, you know it is not just website

I see. So there might be some video content, there might be an actual manufacturer’s site, there might be just an information of a site which would all be mixed up in the search results.

Sure exactly. I would like to be very careful about telling people to develop a secondary site just because it is extra time and money to go after a search term and I guess that is technically, it is damning, you know if it is not a completely unique product. So I don’t recommend building another site around a key phrase so that you can try and get a second site optimize in the natural or the organic. "