" People are becoming more aware, if you are lucky with those requests to see the larger players, the people you contact are not necessarily the people that are in charge of website and if you are lucky they will pass it on to someone and lot just pick up the phone and so I say with any requests that you send to people, let him know upfront, don�t him the chance, I looked at your site linked to my site first and then I will link back, you need to send a personalized.

So you would pick up the phone and call whom in another company?

Well it depends on the circumstances. For an initial letter you know I will let them know exactly what I liked about their site? Why I think it would be a benefit? How it can help both of us out? And exactly who I am? How I can be contacted? What my phone number is? So it is obvious that I have taken sometime to look at who they are and what they do?

Sure, you have studied their site. "