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" It sounds like for many businesses if they don’t bring someone in house to do this work then they certainly should be thinking about budgeting for at least a part time position, would you say or maybe even a full time position in terms of the overall budget, in terms of cash to bring in people to help them out. Would you say that is true? Is that the kind of magnitude?

It is absolutely true and it depends again on the size of the business and the competitiveness in their budget but for new sites you are certainly going to have, if you are going to have a web presence and sell something you are going to need to think about paper click to begin with and building your site from you know an optimize point of view over the next few years and then once you get it there, then you keep building to maintain, there is no sitting back and saying the job is done. "